Quality Improvement?

How to improve product quality

It's irrelevant what type of business you have; delivering high quality is the no.1 driver for your business's success. Increasing sales and profit are far easier when you have consistently good products and services.

Increasing product quality is fundamental for achieving long-term sales growth and profitability, as good quality satisfies customers. And that's what customers want.

Improving is not straight-forward. Yet, it rewards businesses with increased profit margins. It reduces waste and is more cost effective for your business.

Why increase product quality?

Create practices and processes that will increase product quality, and avoid it as an afterthought.

Improving quality will save your business money. In doing so, you will avoid rectifying issues as an afterthought. And in so doing, cutting waste of resources and time.

Your employees will engage with your products and business, and they'll become more motivated. Because people like being successful and a part of a successful team.

Increasing product quality makes you more competitive in the market.

What does product quality mean?

We distinguish the definition from two vantage points; And define product quality as follows:

Firstly, it relates to products and design specifications.

Manufacturers or service providers improve quality by creating products with characteristics. Characteristics that meet specifications, i.e. the product objectives, product requirements, the functional requirements, the environmental requirements etc. How well the product meets these requirements, is a gauge of product quality.

Secondly, product quality could be about customer satisfaction

The quality of a product relates to the customers' satisfaction and expectation of consumption and use.

It's beneficial that businesses concentrate on using both definitions. And by doing so, they will ensure their products will meet the design requirements, and please their valued customers’ desires; consequently, influencing the customers' purchasing decisions.

How do we help you improve product quality?

We help you improve product quality by

  • Designing products to meet your requirements and specifications

  • Improve products to meet revised requirements, environmental regulations, and new performance criteria.

Improving product quality

Our experience in industry has taught us how to solve these problems, and increase product quality to excellent. Here are some of our recommendations to imcrease your product quality.

  1. Measure key performance indicators (KPIs)

    Deploy two key performance indicators (KPIs) immediately.  They are:

    Captured Quality

    Defined by mistakes that were "captured" by your team before leaving your facility. So the client was unaware of them.

    Captured quality errors internally, aren’t the worst for your business. Because the client was unaware, i.e. they were probably affected by a delayed delivery, but that’s it. Your client is none the wiser of your internal issues.

    How do we help you?

    We assist you with the captured quality by


    Product Quality oversights

    Defined by issues that "escaped" your operations, and realised by your customer.

    These escaped defects are the worst. Your customers are aware of your firm’s failure. A failure that undermines the long term relationship.

    Measure these mistakes, and make them known to your team. You will see improvement from this approach. The team will understand that they are important.

    As long as your company uses people to deliver your products, those people are important. If they are not motivated and do not have your product at heart, your product will not improve.

    Thus, make sure whatever process you put in place, will motivate your staff.

  2. How do we help you with quality oversights?

    Quality oversights are most likely to appear on the manufacturing and/or production lines. We can assist you with these oversights by:

    • investigative engineering

    • process improvement

    • product assembly

    • design for assebmly and manufacturing

  3. Focus on quality processes

    When product processes and quality processes do not deliver, in most cases, the defect is the process, not the person you employed.

    Repair the defect by adding process steps or new checks to the processes and procedures.

    Avoid the practice of "who is to/can we blame?" That will deflate your team, and everyone will withdraw in fear. Point fingers at others, without you ever getting to the root cause.

    (Trust is lost, teams and departments will become silos. You now have a bigger and a higher priority problem - re-instating trust among your employees).

    How do we help you with processes?

    We can help you with Engineering and manufacturing processes.

  4. Read about how Alan Mulally made Ford Motor Company profitable again
  5. Keep everybody informed

    Discuss each quality issue that occurred with all your stakeholders, to find the root cause.

    Over time, through continuous improvement, processes will strengthen and systems will become more robust. Employee confidence and motivation will restore, because systems detect flaws and errors. And that will too improve the working environment.

  6. Start with the big and frequent problems

    Sort the quality issues, by category, and focus on the biggest issues. Work through them from the biggest issue to the smallest. Don’t focus as much time on rare issues; spend your time in the places with the most frequent problems.

  7. Broadcast it to the employees

    Post quality metrics on notice boards, in emails and newsletters.

    Thank your employees for their hard work. Promote those that are helping you (your stakeholders), and share your vision with all. Everyone should see your approach as a company emphasis that you want to improve.

    The daily, visible reminder will show your commitment to quality, and to the people who impact it every day:- your team.

  8. Implement a QMS

    Implement a quality standard by putting in place a Quality Management System (QMS) like ISO 9001, part of ISO 9000.

    Implementing a QMS will allow you to audit your processes yourself, and with a certification body. There will be no need for auditing your business by your customers.

    Complying with ISO 9001, you improve the credibility and image of your business. And by doing so, improving your customer satisfaction levels.

    The ISO 9001 helps your business meet the required customer needs and improves customer satisfaction in your product. With additional requirements relating to quality improvement, your business will achieve improved.

  9. Ingress Product Quality into your Company's Culture

    Make quality a culture of your business. Include it in operations management and management processes. Make sure all your employees are aligned with what forms quality of a product and processes.

    Empower employees to design and develop your products to meet your quality requirements. Empower your employees with prescribed authority to make independent decisions.

    If an employee feels left out in a project, you will most likely get no feedback; feedback that you need. As your employees are directly involved with production.

  10. Perform market research and product testing

    It is fundamental to analyse and test your products before commissioning. There is a risk that products will fail during testing, and that you would need to improve the product.

    But following our approach, that we have developed over the years in the engineering industry, we can minimise the event of failures and surprises during testing.

  11. How do we help you with product testing?

    We can help you with

    • product testing

    • design of experiements

    • design optimisation

    • model updating

    • test data recording

Always Improve Product Quality

You are not just striving for better product quality, you are striving to engineer more environmentally friendly and compatible, and cost effective products to cut costs and to increase your profit margin.

Quality engineering through design, processes and improving product quality combined, makes you very competitive in the commercial environment. And flexible to negotiating sales.

Once you have achieved your goal, perform quality control, so that you maintain that level of quality.

Everything on this page is how we improve product quality. All of this aligns with engineering and processes, and is experience that we have gained over 25 years product quality improvement.


We are an independent mechanical engineering company that solves design problems, and therefore we can help you improve product quality


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